News and testimonials

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News

Strategic Partnership with JLR

JLR’s certified Repair Network has selected our premium brand Glasurit® as Preferred Paint Partner Brands for their Global Body and Paint Program in Europe and EIRO (European Importer Region Organisation) markets.

21/07/2025

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Testimonials

100 Years of Colorful Legacy at CESVI 2025 in Mexico

Glasurit® staged three days of innovation and creativity with leading brands to connect with the passionate automotive refinish community in Mexico City. From product innovation to unforgettable car reveals, this year’s Expo CESVI was a true celebration of craftsmanship and sustainability in the refinish world. Special thanks to our brand ambassadors supporting and cheering us on @Chip Foose & @Zaky Garage and celebrating Glasurit® 100 years of innovation and "Rudy", its iconic macaw.

20/06/2025

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News

Mercedes-Benz and Glasurit Global Trusted Partners in Asia Pacific

Mercedes-Benz has reaffirmed its trust in BASF’s coatings competence by renewing its partnership with Glasurit premium refinish brand across the Asia Pacific region.

19/06/2025

From left to right:  Filippo Centamori, BASF, Regional Strategic Account Manager  Chris Jackman, BASF, Director, Global Strategic Account Management Holger Rönsch, BASF, Key-Account Management Deutschland Stefan Van Beneden, Toyota Motor Europe, Manager, Collision & Parts Channel Management Chris Titmarsh, BASF, Senior Vice President Global Automotive Refinish Coatings Yannick Nehling, BASF, Product Owner Body Shop BOOST Pierangelo Culmone, Toyota Motor Europe, Collision & Part Channel Management

News

Strategic partnership agreement with Toyota Motor Europe to develop its Body&Paint program

Body&Paint program based on the highest quality industry standards and sustainable refinish solutions. Glasurit® will provide expertise and paint innovation to develop European body shop network requirements for Toyota Motor Europe.

02/06/2025

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News

New tool by BASF Coatings helps body shops improve their ecological and economic performance

Eco Impact Assessment tool utilizes a measurement approach based on life cycle assessment. Body shops can access reliable data and analytics to drive sustainability topics. The tool will be implemented in Europe under the Refinity® brand.

26/05/2025

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News

BASF Coatings appoints Bakırcı Group as official distributor for Turkey

A strategic partnership to strengthen market presence in the Turkish automotive refinish sector. Bakırcı Group becomes distributor for Glasurit brand.

14/05/2025

Emirate Skills

News

Glasurit Sponsors EmiratesSkills 2025 in Abu Dhabi, Championing the Future of Automotive Refinish Talent

 Glasurit proudly sponsored EmiratesSkills 2025, supporting the development of young talents.
 The top three finalists in the car painting category were all female, reflecting growing diversity in technical professions.

07/05/2025

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News

Refinity® new end-to-end digital color solutions

The cloud-based platform Refinity, recommended by Glasurit, a premium brand of BASF Coatings, consolidates a comprehensive suite of digital business solutions for the automotive refinish industry, ensuring body shops worldwide can embrace sustainable digitalization with confidence. With the latest launch of a new color innovation and additional features, automotive refinish customers get access to the most advanced digital color experience, as well as business and training solutions seamlessly.

11/04/2025

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News

100 Line Eco Balance mixing clears

Introducing revolutionary new Eco Balance certified mixing clears reducing CO2 by up to 50%, part of the Glasurit 100 Line waterborne basecoat line.
When Glasurit, the premium refinish paint brand of BASF, introduced the groundbreaking waterborne basecoat system 100 Line, it revolutionized eco-effectiveness, process efficiency, and product quality, meeting the highest requirements of modern body shops.

28/03/2025

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