Celebrating 100 colorful years

In 1925, the Scarlet Macaw became the new face of the Glasurit brand.

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Need help selecting the right service for you business?

A legacy of color and innovation

The scarlet macaw has been the face of our brand for an incredible 100 years.

100 Colorful Years Hero

Our services for you

Our formula for your success

Glasurit products

Products for the perfect process

We want you to be successful. And the basis is a paint system that is perfectly in line with your demands.

Glasurit Color

Color leadership for an invisible repair, every time

The perfect color match is key for a reliable and efficient repair job. We are known for the world's largest color database and the accuracy of our colors.

Glasurit Team

Your reliable business partner

From first-class paints to comprehensive refinishing solutions, Glasurit is the leading paint partner of choice for bodyshops across the world. We’re committed to your success.

Elevate your business

#EcoEffectiveness by Glasurit

Save 60%

on your energy costs thanks to our Eco-Effectiveness Process

Discover our ground-breaking products and solutions, designed specifically to support body shops in lowering their energy consumption by up to 60% while also significantly shortening process times and reducing material consumption.
Less CO2

with our Biomass balance Approach

Our products are manufactured with renewable raw materials. This means less CO2. It also means your business can attract a new, sustainably-minded customer, leading to more jobs.
Save 80%

on energy consumption

Up to 80% lower energy consumption compared to IR curing thanks to our UV technology

All new Glasurit

Glasurit Line 100

The all new Glasurit 100 Line.

Eco friendly paint to improve your business efficiency.

Latest news

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News

Refinity® new end-to-end digital color solutions

The cloud-based platform Refinity, recommended by Glasurit, a premium brand of BASF Coatings, consolidates a comprehensive suite of digital business solutions for the automotive refinish industry, ensuring body shops worldwide can embrace sustainable digitalization with confidence. With the latest launch of a new color innovation and additional features, automotive refinish customers get access to the most advanced digital color experience, as well as business and training solutions seamlessly.

11/04/2025

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News

100 Line Eco Balance mixing clears

Introducing revolutionary new Eco Balance certified mixing clears reducing CO2 by up to 50%, part of the Glasurit 100 Line waterborne basecoat line.
When Glasurit, the premium refinish paint brand of BASF, introduced the groundbreaking waterborne basecoat system 100 Line, it revolutionized eco-effectiveness, process efficiency, and product quality, meeting the highest requirements of modern body shops.

28/03/2025

About Glasurit

Brand image video picture

Glasurit - A brand that stands for tradition and quality

The name Glasurit and our iconic scarlet macaw stand for highest quality standards, world-class products and unprecedented services.

Together we'll find the right solution for your business.

Find your local Glasurit dealer to buy the premium products you need.