News and testimonials

The Emil Frey Group and Glasurit® have been trusted partners for many years. For the Emil Frey Group’s 100-year anniversary in 2024, Glasurit® continues its partnership with Emil Frey Racing team and celebrates the new blue identify of the Ferrari series at the GT World Challenge Europe, DTM and ADAC GT Masters.

Glasurit, the premium refinish paint brand of BASF, will leverage for the very first time its sustainable
100 Line and Refinity digital solutions, and state-of-the-art training for the WorldSkills international Finals, to be held from September 10–15, 2024 in Lyon, France for young painters from around the world.

Four years ago, Glasurit, the premium refinish paint brand of BASF, introduced a groundbreaking waterborne basecoat system – 100 Line. It focused on sustainability, process efficiency and the highest product quality to help businesses enhance performance. Now it has been tried and tested in over 1000 body shops across 20 countries, with outstanding proven benchmark results as the world's leading waterborne refinish paint system.

The revolutionary, fully automatic mixing machine:
The optimal combination of speed and accuracy
Can perform up to six mixes in less than 15 minutes
Exclusively with Glasurit 100 Line, the most sustainable waterborne paint line

For the next three years, BASF will help INEOS Automotive build its global body and paint program focusing on the highest level of industry standards and sustainable refinish solutions.
Glasurit premium refinish brand of BASF will provide expertise and paint innovation to develop body shop network requirements for the INEOS Grenadier worldwide