News and testimonials

The cloud-based platform Refinity, recommended by Glasurit, a premium brand of BASF Coatings, consolidates a comprehensive suite of digital business solutions for the automotive refinish industry, ensuring body shops worldwide can embrace sustainable digitalization with confidence. With the latest launch of a new color innovation and additional features, automotive refinish customers get access to the most advanced digital color experience, as well as business and training solutions seamlessly.

Introducing revolutionary new Eco Balance certified mixing clears reducing CO2 by up to 50%, part of the Glasurit 100 Line waterborne basecoat line.
When Glasurit, the premium refinish paint brand of BASF, introduced the groundbreaking waterborne basecoat system 100 Line, it revolutionized eco-effectiveness, process efficiency, and product quality, meeting the highest requirements of modern body shops.

Glasurit, a premium refinish brand of BASF Coatings, introduces a new class-leading range of products, providing body shops with full flexibility to meet diverse customer needs in the Commercial Vehicle sector.
Meet 68 Line PLUS – a multifunctional range that empowers body shops to tackle any Commercial Vehicle project with the flexibility and precision needed to achieve the perfect surface for any challenge.

One hundred years ago, the scarlet macaw became part of Glasurit’s protected logo and the face of the Glasurit brand. On March 18th, 2025, Glasurit is celebrating the 100th birthday of the scarlet macaw – and just before International Color Day, Glasurit will launch globally a “100 Colorful Years” campaign including a year-long series of engaging activities and events designed to bring customers and employees around the globe together. The “100 Colorful Years” campaign pays honor to Glasurit’s proud legacy of innovation, sustainability and premium quality in automotive refinishing.

WorldSkills, an organization dedicated to promoting worldwide vocational education and training, has partnered with BASF Coatings as the exclusive Global Industry Partner for the car painting skills category. BASF Coatings is also prepared to sponsor WorldSkills Shanghai 2026 with their renowned product, Glasurit®.

Glasurit, a premium brand of BASF Coatings, is at the forefront of delivering the latest eco-efficient automotive refinish solutions, giving body shops powerful tools to help them cut their energy costs and to ensure they can meet future challenges with OEM-approved car repairs with ease. With the launch of its New Electric Vehicle Repair solutions, body shop painters get trained using Glasurit's latest air-drying and low-bake portfolio as it especially relates to different OEM specifications, to ensure the highest quality and efficient repair that will protect the car's battery life.

The recently released Automotive Color Report by BASF Coatings delves deep into the latest color trends in the automotive industry, examining preferences on a global and regional scale. As consumer tastes continue to evolve, color remains a crucial factor in vehicle design, influencing purchasing decisions and establishing brand identity. The color distribution referred to in the report was calculated by BASF Coatings on the basis of the available information regarding global automotive production and paint application to passenger cars.

 Glasurit® among BMW Group’s preferred paint brands for its aftersales network in selected markets
 Recommendation in more than 50 markets
 Partnership empowers BMW Group’s dealer network to meet the evolving demands of the market

Jaguar Land Rover Certified Repair Network in North America has named Glasurit, premium refinish paint brand of BASF, as preferred paint brand for the Body and Paint Program of the Jaguar Land Rover Certified Repair Network.