Glasurit 100 Line, paves the way for young painters

Glasurit, the premium refinish paint brand of BASF, will leverage for the very first time its sustainable 100 Line and Refinity digital solutions, and state-of-the-art training for the WorldSkills international Finals, to be held from September 10–15, 2024 in Lyon, France for young painters from around the world.


BASF will be the exclusive global silver partner in the Car Painting category of the 47th WorldSkills Competition in Lyon, France, with Glasurit. With over 1,500 competitors from more than 65 countries and regions and 62 skill competitions at WorldSkills Lyon 2024, the organization helps to promote worldwide vocational education and training and to show current and future employment needs. For the car painting skills category, 24 countries are registered to compete with the best talents for the WorldSkills Competition 2024, in Lyon, France. Glasurit will support the competition, providing its most advanced waterborne paint system 100 Line, backed with outstanding proven benchmark results as the world's leading waterborne refinish paint system, for outstanding performance in process time, consumption, and sustainability. “At Glasurit, we are fully committed to supporting young painters and enhancing the quality of vocational skills to a new level. The International WorldSkills Finals in Lyon with our award-winning 100 Line will provide a global platform and training experience to all participants and take the competition to a new level of outstanding performance and sustainability,” said Jane Niemi, Head of Global Marketing, BASF Automotive Refinish Coatings Solutions. All finalists and WorldSkills experts will be given the opportunity to be trained by our Glasurit experts via a series of Glasurit Refinity Webinars, online training courses and select exclusive training courses at our worldclass Refinish Competence Centers running up to the WorldSkills Competition. Glasurit offers the latest in training for products, processes, and color with Know-how via its digital platform Refinity, one of the most extensive refinish information platforms in the industry. Bastien Vairé, winner of the Competition EuroSkills Gdansk 2023, and ambassador of WorldSkills France, and part of the French Skills Team shared, “As part of WorldSkills, I am responsible for guiding young painters during their training period. I am excited to explore the capabilities of Glasurit 100 Line and use it to surpass all expectations.” Paint talents can connect and follow the news on Glasurit social media channels under the hashtags #WSC2024 and #WSGlasurit2024. At the event, Glasurit will host a “Try a skill” paint zone featuring a virtual reality paint experience as well as exhibition area and an education platform to inspire young students and the public in the car painting profession supported with Glasurit 100 Line. "Sustainability has become an important element embedded in the assessment of each skill competition as well as an integral skill for every painter to master. By supporting WorldSkills Lyon 2024, BASF again demonstrates the strongest commitment to promoting sustainable solutions and practices for future generations of skilled talent and education systems," said David Hoey, CEO WorldSkills International. In 2022, BASF signed a multi-year global industry partnership as the exclusive sponsor of the Car Painting category of WorldSkills International.

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