GLASURIT - A NAME THAT STANDS FOR TRADITION AND QUALITY
The Glasurit brand can already look back on one hundred years of paint history. The name Glasurit stands for the highest quality standards, first-class paint products and innovative research results. As a worldwide leading expert in the field of refinishing, Glasurit offers its customers suitable solutions when it comes to making painting easier, more reliable and more economical.
Here we would like to share how the brand came into being and present the innovative products Glasurit has used to set standards time and again.
In 1888 Max Winkelmann founds a lacquers and paints company in Hamburg. Soon thereafter he also has his own paint factory.
His first paint is marketed under the name "Crystal White". The area of application of this white enamel, originally used for ocean liners, soon expands. Customers for his quality products include not only the major shipyards and the German Kaiser, but also the Hamburg tram transport company.
Ten years after founding the business, Winkelmann is already making so many different products that he wishes to sell them under one name. The "Glasurit" trade name was registered over 100 years ago. The name ("Glasur" means glaze or enamel) reflects the enamel-like glaze and hardness of paint finishes and promises quality. The "Mandarin head" on the tin is already a symbol of high quality awareness.
Around a quarter of a century after the introduction of Glasurit as a trade name the parrot is registered as a protected trademark. Together with the logo, the parrot gives Glasurit products an unmistakable and attractive appearance. The "Mandarin" is still displayed on the packaging, but no longer in the center.
Glasurit’s chemists quickly acquire a reputation for the development of synthetic resin paints and enamels.
During the recovery period after World War II, the demand for paints increases rapidly. Once again the needs of the customer predominate. The automotive industry becomes an even more important customer. And the reputation of Glasurit’s lacquers and paints is growing, including in many countries outside Germany.
The parrot becomes bolder and hence a stronger trademark. Its shape is more harmonious and dynamic. It becomes the sign of a great brand in the modern sense of the word.
With the introduction of 54 Line, Glasurit proves its leadership in technology. 54 Line is a real innovation, since it is the first metallic basecoat line for automotive refinishing.
Acquisition of Glasurit-Werke Max Winkelmann AG by BASF Aktiengesellschaft in Ludwigshafen.
In 1982 the age of efficient, simple, manageable and safe automotive refinishing processes begins, in the form of the Glasurit RATIO System. In the RATIO systems, Glasurit products are logically and systematically matched. With the aid of these systems, all automotive refinishing jobs can be completed rapidly and at low cost.
Glasurit puts one of the first waterborne basecoat systems on the market. The 1992 automechanika fair heralds the premiere of the most successful water-based refinishing system on the German and European market. Owing to its first-class product quality and the simple, application-friendly handling properties intrinsic to the RATIO Aqua System, the use of 90 Line guarantees perfect refinishing results. However, right from the start, the main emphasis is on reducing solvent content and thereby increasing the system’s environmentally friendly character. In short, 90 Line is simple, economical and reliable.
Achieve more with less solvent! Glasurit takes a further step towards increased eco-efficiency for bodyshops when introducing Glasurit 22 Line as a high solids refinishing system for solid-color finishes. The higher solids content means less solvent, combined with significant savings of material and processing time.
1996 sees the launch of Glasurit 55 Line, a new product for solvent-borne basecoat/clearcoat refinishing that even surpasses the product performance of the successful Glasurit 54 Line.
The fitness program for bodyshops. The automechanika fair in 2000 marks the debut of Glasurit RATIO Concept Plus, the comprehensive package for increased efficiency and improved workflows related to the bodyshop and management. With this package, Glasurit completes its progression from a simple paint supplier to a complete solution provider for all problems in and around the bodyshop. One particular highlight is Glasurit RATIO Spot Repair, the efficient, low-cost process for repairing small paintwork defects.
Since its launch 10 years previously, 90 Line has become the most successful waterborne basecoat system on the European market. Well over half of all waterborne basecoats now used in Germany are made by Glasurit. That is reason enough to celebrate this success with all its European customers. A giant promotional truck is on tour in many European countries with information on waterborne basecoats and VOC legislation – combined of course with a good mix of fun and entertainment, such as the racing truck simulator. Glasurit customers are ideally equipped for the future, since 90 Line helps them comply with all current VOC regulations.
In the spring of 2004, Glasurit 68 Line sets new standards in the area of commercial vehicles, both in original coating and in refinishing. As a consistent continuation of 18 Line, the VOC-compliant 68 Line exceeds everything available on the market up to now with regard to efficiency, cost-effectiveness and process reliability.
In 2007, Glasurit creates a special service for classic car owners entitled Classic Car Colors. As a paint specialist with over 100 years of experience and one of the world’s leading automotive refinish experts, Glasurit provides useful tips and important information on all aspects of classic car refinishing.
Since 2009 Glasurit has offered the world’s most modern training facility for automotive refinishing at its Münster site. At the RCC, bodyshop employees use state-of-the-art technology as they learn the ins and outs of automotive refinishing on complete vehicles.
Glasurit 90 Line celebrates its 20th anniversary and, as in the past, it is still the market leader in the field of waterborne paint systems. Glasurit 90 Line ensures outstanding hiding power, easy application and optimal process times and is used not only in Europe but also in Asia as well as in North and South America.
Glasurit founds the ColorMotion customer network and thereby offers its customers throughout Europe innovative solutions involving the topics of business management, marketing, personnel management, infrastructure and sustainability. With this range of services and the possibility of making contacts and mutually sharing experience, in its role as a professional partner Glasurit supports its customers in developing their business successfully.
Happy birthday, Ara! Although the Glasurit parrot reached the proud old age of 90 this year, it is just as bright and colorful as it was on the first day. The parrot has been part of the Glasurit trademark since 1925. The parrot as the ambassador for the Glasurit brand was repeatedly tweaked and adjusted to the taste of the times. One thing never changes – the excellent quality that has made the traditional brand from Germany a successful global player.
The success story of 90 Line started 25 years ago. As one of the first waterborne topcoat systems worldwide, 90 Line set new standards. And still today, there's no better system for achieving perfect refinishing results more simply, reliably or efficiently. The new design for our silver anniversary attests to our pride in this success. Help us celebrate and be part of sustainable success – with Glasurit 90 Line.