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Key account management

Why not become one of our key accounts?

What do our key accounts in the refinishing market need to be successful today and in the future? BASF's key account management focuses on this important question.


Our goal is to be the preferred point of contact for the automotive refinish industry.

To this end, the key account managers are in close contact with all car manufacturers and leading market participants around the globe.

  • They analyse the market’s development and trends, as well as the needs of all market participants.
  • They use their findings to develop customised solutions for key accounts – for all countries and regions in which they operate.

The entire industry benefits from Glasurit bodyshops, whose highly trained staff use efficient products and processes to deliver perfect work – and therefore ensure short dwell times of vehicles and satisfied end customers.

Discover customised solutions for:

Car manufacturers (OEMs)
Insurance companies, fleet operators, leasing companies
Groups, chains, franchises
PDI and DeFleet

Individual bodyshops and bodyshop chains benefit from the enhanced quality of their work and productivity along with proactive marketing. Find out more at Network.