Glasurit® premium automotive refinish brand again confirmed as recommended supplier for BMW in 44 markets worldwide

Glasurit^®, BASF's premium refinish brand, continues to be a recommended supplier of paint solutions for BMW in 44 markets around the world where the car company operates.  In 2020, Glasurit is approved for refinish paint repairs of BMW and Mini cars at all BMW authorized dealers and body shop networks.

The agreement includes the Glasurit brand's dynamic portfolio of paint, training and digital color solutions as well as its advanced bodyshop management tools. "This new agreement with BMW gives proof of Glasurit's overall strength and reputation as a reliable business partner," said Uwe Bauschulte, Global Key Account Management BMW Group, BASF Automotive Refinish Coatings Solutions. "We are confident that our comprehensive paint and color expertise will meet the expectations of BMW's loyal car customers."

Glasurit waterborne solutions are the perfect solution for every vehicle and every color offering outstanding hiding power, easy application and optimal process times. Glasurit 90 Line series is a leading choice among automotive coatings both for solid and for metallic and special-effect colors, guaranteeing an optimal refinishing solution every time.

To optimize the brand's color excellence and to ensure that BMW body shops can offer its customers the best refinish results, Glasurit will provide training to BMW's body shop spray painters and body shop owners in the use of its state-of-the-art “Glasurit Know-how” online learning platform. Glasurit Know-how contains production information, technical data sheets, e-books and over 100 training videos covering everyday questions that arise in the body shop.  Whether it is spraying pressure, temperature, the distance to the object or the paint system, all of the processes are clearly explained and broken down into small steps with a wealth of tips and tricks provided by Glasurit technicians. " The premium learning platform Glasurit Know-how offers world-class and consistent training for every BMW body shop painter around the world. We ensure our customers have access to us anytime of the day, anywhere in the world, whatever job or color they are working on, which is very important as the agreement covers 44 markets around the world," said Fabien Boschetti, head of Global Marketing Automotive Refinish Coatings Solutions.

As part of the complete offer to BMW, Glasurit offers a range of digital color management tools, including the integrated Color Profi System. Millions of color formulas can be reproduced quickly, easily and practically using Glasurit's RATIO Scan 12/6 next generation hand-held spectrophotometer which precisely measures and optimizes the color on the car and quickly and easily.