Glasurit expands presence in Saudi Arabia

Glasurit, premium paint brand of BASF has expanded its support and commitment and extended its distribution agreement with its partner Colors Est. For Paints in the Kingdom of Saudi Arabia.

CEP was established in 1989 by Kamel Galib Al Qudsi in Jeddah. The company has grown rapidly since then and now employs over 150 people with warehouses and office spaces in nine main economic centres of Saudi Arabia spread over Jeddah, Makkah Mukarram, Riyadh, Dammam, Khamis Mushayt, Gizan, Taif and Madinah Munnawara with the head office situated in Jeddah.

Now a major supplier of quality products to the entire Saudi Arabian refinish market, CEP has been Glasurit’s solo refinish paint dealer in the Kingdom of Saudi Arabia for a number of years.

Long-term plans for the strategic growth of the partnership were discussed during CEP’s recent visit to BASF Middle East’s newly inaugurated regional office, and a contract underpinning the agreement was signed by both parties.

Hamza Pallialil, general manager for CEP said, ‘We are a well-established company with a highly professional sales, marketing and distribution network in the region and with a well trusted OEM refinish paint brand like Glasurit that has OEM approvals than any others in the market, we were able to find the perfect fit in meeting the customers expectation.’

‘Glasurit’s long-standing reputation for quality products is undeniable compared to other brands,’ added Kamel Al Qudsi, president of CEP.

Carl Roy, Regional Key Account Manager Middle East, said, ‘Having such an industry focused partner offering a complete refinish solution to their customers with the level of support offered in the Kingdom by CEP really underpins Glasurit’s core values! Efficiency is key to success and CEP work every day to enable this”