Celebrating 100 colorful years

In 1925, the Scarlet Macaw became the new face of the Glasurit brand.

How can we help?

Need help selecting the right service for you business?

A legacy of color and innovation

The scarlet macaw has been the face of our brand for an incredible 100 years.

100 Colorful Years Hero

Our services for you

Our formula for your success

Glasurit products

Products for the perfect process

We want you to be successful. And the basis is a paint system that is perfectly in line with your demands.

Glasurit Color

Color leadership for an invisible repair, every time

The perfect color match is key for a reliable and efficient repair job. We are known for the world's largest color database and the accuracy of our colors.

Glasurit Team

Your reliable business partner

From first-class paints to comprehensive refinishing solutions, Glasurit is the leading paint partner of choice for bodyshops across the world. We’re committed to your success.

Elevate your business

#EcoEffectiveness by Glasurit

Save 60%

on your energy costs thanks to our Eco-Effectiveness Process

Discover our ground-breaking products and solutions, designed specifically to support body shops in lowering their energy consumption by up to 60% while also significantly shortening process times and reducing material consumption.
Less CO2

with our Biomass balance Approach

Our products are manufactured with renewable raw materials. This means less CO2. It also means your business can attract a new, sustainably-minded customer, leading to more jobs.
Save 80%

on energy consumption

Up to 80% lower energy consumption compared to IR curing thanks to our UV technology

All new Glasurit

Glasurit Line 100

The all new Glasurit 100 Line.

Eco friendly paint to improve your business efficiency.

Latest news

Refinity_Digital_Color_Campaign_SoMe_Image_Post_Campaign_1080x1350px_EN_INT (1)

News

Refinity® new end-to-end digital color solutions

The cloud-based platform Refinity, recommended by Glasurit, a premium brand of BASF Coatings, consolidates a comprehensive suite of digital business solutions for the automotive refinish industry, ensuring body shops worldwide can embrace sustainable digitalization with confidence. With the latest launch of a new color innovation and additional features, automotive refinish customers get access to the most advanced digital color experience, as well as business and training solutions seamlessly.

 New ImagePLUS color feature offers highest-precision and high-speed color identification process

 Next generation ScanR spectrophotometer offers fastest and most accurate color match

 Seamless integration with 100% automated mixing for highest efficiency

11/04/2025

Key Visual.jpg

News

Glasurit® introduces new 68 Line PLUS range : Innovations in Commercial Vehicles

Glasurit, a premium refinish brand of BASF Coatings, introduces a new class-leading range of products, providing body shops with full flexibility to meet diverse customer needs in the Commercial Vehicle sector.
Meet 68 Line PLUS – a multifunctional range that empowers body shops to tackle any Commercial Vehicle project with the flexibility and precision needed to achieve the perfect surface for any challenge.

28/03/2025

About Glasurit

Brand image video picture

Glasurit - A brand that stands for tradition and quality

The name Glasurit and our iconic scarlet macaw stand for highest quality standards, world-class products and unprecedented services.

Together we'll find the right solution for your business.

Find your local Glasurit dealer to buy the premium products you need.