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RODIM® appointed as global paint accessories supplier to leading OEM brand

  • RODIM recommended for BMW body shops and dealers in 44 markets globally

Earlier this year, BASF's premium automotive refinish brands were recommended for refinish paint repairs of BMW and Mini cars at all BMW authorized dealers and body shop networks in 44 markets around the world.  That approval has now been extended to include the sales of paint related products (PRP) from BASF to the BMW global refinish network for two years.  With the new addition of RODIM to the agreement, BASF has strengthened its total offering to BMW authorized dealers and body shop networks in 44 countries around the world.

"We are very excited to include RODIM as part of our complete, one-stop shop offer to BMW," said Chris Jackman, Director of Strategic Account Management, BASF Automotive Refinish Coatings Solutions.  "The RODIM brand supports body shops and painting companies with user-friendly paint-related accessories developed to meet the specific needs of painters. It is also perfectly aligned with our premium paint brands and we are confident BMW bodyshops will enhance their overall workflow for the best results, " he said.

RODIM's comprehensive user-friendly accessory portfolio fits perfectly with BASF's refinish paint and processes, offering a choice of standard and premium accessories for personal protection.  From coveralls, gloves and masking films to sanding discs, mixing cups and painting systems, RODIM accessories help body shops raise their overall standards on the shop level to optimize their performance.

Glasurit® and R-M® continues to be the recommended paint supplier to BMW in 44 markets around the world where the car company operates.  The agreement also includes a dynamic portfolio of paint, training and digital color solutions as well as its advanced body shop management tools.

The markets where BMW recommends BASF automotive refinish paints and paint related products include:

  • Albania
  • Argentina
  • Australia
  • Belarus
  • Bosnia-
  • Herzegovina
  • Brazil
  • Bulgaria
  • Croatia
  • Cyprus
  • Denmark
  • Egypt
  • Estonia
  • Finland
  • Greece
  • Hong Kong
  • India
  • Indonesia
  • Iraq
  • Israel
  • Italy
  • Jordan
  • Kazakhstan
  • Kuwait
  • Latvia
  • Lithuania
  • Malaysia
  • Mexico
  • Moldavia
  • Morocco
  • North
  •  Macedonia
  • Norway
  • Oman
  • Philippines
  • Saudi Arabia
  • Singapore
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • Ukraine
  • United Arab

                       Emirates

  • Yemen
  • Vietnam

About RODIM

RODIM offers bodyshops a perfectly suited range of paint-related materials. As part of BASF’s Coatings Division, RODIM builds on the long-standing expertise in the refinish coatings business to offer a streamlined product portfolio that is perfectly suited for the refinish paint process. The RODIM portfolio helps optimize the processes by matching each step with highly compatible quality tools and consumables.

The comprehensive, user-friendly product portfolio offers protective wear and consumables needed for masking, sanding, mixing and painting in the refinish repair process.

About BASF’s Coatings division

The Coatings division of BASF is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. The portfolio is completed by the “Innovation Beyond Paint” program which aims at developing new markets and businesses. We create advanced performance solutions and drive performance, design and new applications to meet our partners’ needs all over the world. BASF shares skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific. In 2017, the Coatings division achieved global sales of about €3.97 billion. 

Solutions beyond your imagination – Coatings by BASF. For more information about the Coatings division of BASF and its products, visit www.basf-coatings.com.