Glasurit® premium paint supplier continues to be approved by Mercedes-Benz in Europe, Middle East and Africa
Glasurit®, BASF's premium automotive refinish brand, continues to respond to challenges to the current business environment by building on the dynamic support it provides to its business partners locally, regionally and globally.
Glasurit recently secured a three-year contract that continues its long standing commercially approved supplier status to Mercedes-Benz in the Europe, Middle East and Africa (EMEA) region. The agreement, which includes Glasurit's robust portfolio of paint, training and digital color solutions as well as a suite of business management solutions, covers the car company's operations in Belgium, Czech Republic, France, Germany, Italy, Poland, Portugal, Spain and Switzerland. Glasurit also achieved preferred partner status from the car company in Spain and Switzerland. "We are proud to continue our proven partnership with Mercedes-Benz, and to strengthen it with new business models and new ideas. Our focus on product innovation, sustainability, efficiency and training ties in well with Mercedes-Benz's own vision of innovation and sustainability," said Mike Hill, Global Strategic Account Management, BASF Automotive Refinish Coatings Solutions Europe.
As part of the complete offer to Mercedes-Benz, Glasurit provides unique color competence and identification tools for the most efficient digital color identification today. Glasurit's RATIO Scan 12/6 portable spectrophotometer gives access to millions of color formulas, precisely measures the color on the car and quickly and easily takes the painter to the desired mixing formula.
Professional solutions and best-in-class quality have made Glasurit the world's leading automotive refinishing brand for more than 100 years. To meet the increasing demand from the automotive refinish industry to improve overall levels of efficiency, productivity and sustainability, Glasurit recently launched its new 100 Line of eco-friendliest automotive refinish solutions to further boost body shop efficiency while reducing their environmental footprint.