Glasurit® honors Emil Frey’s 100-year anniversary with Emil Frey Racing blue cars

Emil Frey is the trusted partner and dealer for many automotive car brands in Europe, using Glasurit®'s premium products and solutions in their OEM dealer body shops. In Safenwil, Switzerland, the heart of the Emil Frey Group, the Glasurit® color hotline and customer service is located on-site. For the 100-year anniversary, Glasurit® collaborated to create a remarkable blue shade exclusively for Emil Frey, representing the values and premium qualities of the Emil Frey Group, using Glasurit®’s color database and the advanced 100Line waterborne paint line as refinish solution.

Emil Frey Group started to develop its business with a garage in Switzerland.  The trusted premium quality and philosophy of Emil Frey is highlighted in the iconic letter sent out by Emil Frey in 1935 to its customers: If one wants to win a motorcycle race, you must deliver first-class quality in maintenance, repair, and restoration."

"We would like to congratulate the Emil Frey Group for achieving 100 years of success, establishing trustful customer relationships and for providing high-quality services. We are very proud to partner with the Emil Frey Group in Europe, offering them our most innovative and eco-effective solutions," said Chris Jackman, Director Global Strategic Account Management, BASF Automotive Refinish Coatings. "Our shared team spirit and passion with the Emil Frey Racing team further strengthens our partnership and provides optimal foundation for attracting more talents in the fascinating world of new mobility."

In 2024 the Emil Frey Racing team will be visible throughout Europe in five races for the GT World Challenge Europe, eight DTM races and six ADAC GT Master.