Glasurit® Celebrates 100 Colorful Years Of The Iconic Scarlet Macaw

“Join us in celebrating Glasurit '100 Colorful Years' and honoring our beloved scarlet macaw, also known to many as Rudi, as a symbol of our brand's rich history. This milestone showcases our commitment to excellence and innovation in automotive coatings, said Chris Titmarsh, Senior Vice President, Global Automotive Refinish Coatings at BASF. “Moving forward, we are committed to shaping the industry with sustainable solutions and digital advancements to enhance customer efficiency.”

The vibrant journey begins

In 1925, the scarlet macaw became the new face of Glasurit, selected for its bold, vibrant colors that perfectly represented a revolutionary era of colorful, sprayable nitrocellulose paints. The scarlet macaw symbolized not only color, but also Glasurit’s commitment to innovation and the pursuit of excellence.
 

Over the years, the scarlet macaw has consistently accompanied Glasurit, as the brand has achieved numerous milestones including the launch of its acclaimed 90 Line waterborne paint system in 1992, the introduction of the global online knowledge platform for body shops RATIO Concept in 2000, and the unveiling of Glasurit 100 Line and AraClass in 2020, solidifying its reputation as a global industry leader. With the introduction of Refinity digital business solutions, Glasurit has set a new standard in the industry by offering a digital body shop management platform that enhances customer profitability and efficiency.

Today, the scarlet macaw continues to symbolize Glasurit’s unwavering dedication to productivity, sustainability, and premium quality. Wherever the next 100 years will lead, the scarlet macaw will continue to inspire excellence in every coat of Glasurit paint.