Glasurit at Zeithaus Autostadt: Bringing the story of automotive color to life

The collaboration highlights how Glasurit’s heritage and craftsmanship align with OEM innovation and color design expertise, combining research, technology, and creativity to make color truly tangible.
The exhibition showcases the full journey of coatings, from traditional pigments to future color concepts, illustrating how science and design work hand in hand to create sustainable, high-performance solutions.
By uniting expertise across both businesses, BASF Coatings demonstrates how innovation, collaboration, and sustainability continue to shape the future of color.