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Glasurit official sponsor of the WorldSkills in Kazan in 2019

Committed to supporting young people in the painting trade

Glasurit, BASF’s premium paint brand, has signed a Silver Partner agreement with WorldSkills Kazan, making it an official sponsor in the “Car Painting” category at the WorldSkills competition. In addition to the local agreement, Glasurit’s commitment also comprises a three-year global industry partnership with WorldSkills.

From August 22 to 27, young professionals under the age of 25 will meet in Kazan, Russia, to prove their craftsmanship in the international competition. The contest also serves to make young people enthusiastic about taking up a non-academic profession. A shortage of prospective skilled tradespeople is an issue in many areas of the trades sector, and automotive refinishing is no exception. Roar Solberg, Vice President Automotive Refinish Coatings Solutions Europe, explained, “For years, we have been experiencing a significant need for qualified automotive spray painters that we can barely keep up with today. The reasons for this include the lack of knowledge about the painting profession as well as training courses that lack optimization and promotion. Sponsoring the WorldSkills is one example of our commitment to promoting long-term development of the automotive refinishing trade, which helps our partners find highly qualified apprentices.”

All of the young painters at the WorldSkills use refinishing products and color-matching tools exclusively from Glasurit – the world’s leading premium brand. In addition, they are supported during preparation for the competition. To this end, starting in April, Glasurit will be training 30 WorldSkills experts from 30 countries in the use of Glasurit products and processes. They will also learn how to use the new Glasurit Know-how platform for training the WorldSkills participants. All the information they require is available on the internet around the clock and training videos provide step-by-step instructions for using the products and setting up efficient processes.

“We have been working with vocational schools all over the world for many years through our training centers and special programs to support the trainers and optimize training,” said Andreas Jansen, responsible for youth development at the Glasurit Training Academy. “Glasurit’s active involvement in the WorldSkills therefore fits in perfectly with our strategy of offering novice painters outstanding possibilities for expanding their knowledge and learning from experienced experts,” he explained.

WorldSkills organizers are expecting more than 100,000 visitors from all over the world in August as well as 1,600 participants from more than 60 countries who will measure their skills against each other in 56 performance competitions. Previously, the talented contestants qualified to participate in Kazan by proving themselves as the top spray painters in their country in regional competitions. In the competition for the title of “World’s best young car painter”, they need to restore a perfect surface on a damaged car and find the matching colors, shades and effects. To do this, they use sustainable paint products such as Glasurit’s 90 Line waterborne basecoat system and color-matching tools.

During the competition, the jury makes sure that the individual participants work sustainably as they perform each task. Glasurit, 3M and Sata will be presenting an award focusing specifically on the sustainability aspect. As a leading premium paint brand, Glasurit has set standards for the highest level of process efficiency and sustainability for many years. By granting the award, Glasurit is taking the opportunity to also raise the participants’ awareness about working sustainably. By selecting the right products, reducing waste and reusing materials, the young spray painters can combine ecological awareness and economic success – and take home important input for their everyday work.