ColorMotion Workshop at Porsche Experience Center

ColorMotion by Glasurit is a business development and networking program created by Glasurit, the premium automotive refinish brand of BASF Coatings. It’s designed to support bodyshops and refinish businesses in becoming more successful, sustainable, and future-ready. 

This exceptional event combined professional development with an exclusive behind-the-scenes glimpse into one of the most iconic names in the automotive world.

The highlight of the visit was a series of engaging workshops focused on company culture, designed and delivered by colleagues from the Consultancy department. Participants explored the principles and practices that form the foundation of Porsche’s corporate culture, reflected on how culture shapes identity, collaboration, and long-term success, and exchanged ideas on understanding customer company culture more deeply. Inspired by Le Mans and Porsche’s DNA, a hands-on workshop allowed participants to fully immerse themselves in the spirit and atmosphere of Porsche.

This first ColorMotion workshop, organized in Belgium, aimed to strengthen company culture by focusing on retention, motivation, and engagement of new talent. During the last ColorMotion Talk in March, the importance of building a strong corporate culture had already been highlighted. Over these three days, participants discovered how to put this concept into practice, creating actionable plans to enhance and adapt cultural frameworks within their own organizations.

Beyond the workshops, the program offered unforgettable experiences blending history, innovation, and a shared passion for motorsport. The group enjoyed an exclusive tour of the legendary Le Mans circuit, guided by Hervé Guyomard, former director of Circuit Bugatti / Le Mans, who shared fascinating stories and insights from his tenure. The experience reached its peak with an exhilarating “baptême de piste,” giving participants the thrill of the track from a driver’s perspective.

This combination of immersive learning, cultural exchange, and unforgettable experiences made the event a real ColorMotion highlight.