ChoKwang Paint named exclusive partner for ColorSystem in South Korea
Glasurit in South Korea, has been selected to be the exclusive coatings partner for BMW's ColorSystem
Early last year, Glasurit®, BASF's premium automotive refinish brand, was recommended for refinish paint repairs of BMW and MINI cars at all BMW authorized dealers and body shop networks in 44 markets around the world. Now, ChoKwang Paint, the exclusive importer for Glasurit in South Korea, has been selected to be the exclusive coatings partner for BMW's ColorSystem refinish systemnetwork in that country.
The agreement, which covers the next three years, has the option to extend for a further two years. BMW Group management was convinced of ChoKwang's and Glasurit's performance as a reliable and trusted total solutions partner, supporting BMW’s growth strategy in South Korea using eco-friendly waterborne paint solutions.
"We are proud to continue our proven partnership with BMW and strengthen it with new business models and ideas that show our full commitment to the market. Together with ChoKwang, our trusted partner since 1994, we will apply our global technology and training knowhow to ensure that every BMW body shop in South Korea receives consistent and premium training,” said John Ta, Head of Business Management, Direct Importers, BASF Automotive Refinish Coatings Solutions, Asia Pacific.
ChoKwang and Glasurit will also support marketing and deliver comprehensive training solutions for BMW's ColorSystem network leading to a stronger position for BMW's network partners in South Korea supported by Glasurit.
"Together with Glasurit, weWe can ensure that BMW's body shop network has access to the best combination of solutions, including Glasurit RatioScan 12/6 digital color spectrometer and Glasurit Vision360 advanced body shop management tools, to drive performance and optimize paint results," said Chang Jong Jeong, Director, Automotive Refinish Division, ChoKwang Paint Co., Ltd.
A full team of Glasurit experts will support ChoKwang to ramp up business activities with BMW and plan for the future. In September, Glasurit launched its new 100 Line eco-friendliest automotive refinish solutions in the region to further boost body shop efficiency while reducing their environmental footprint.