BASF Coatings appoints Bakırcı Group as official distributor for Turkey

BASF Coatings has entered a strategic partnership with Bakırcı Group, officially appointing the company as the distributor for its Glasurit, baslac, and Norbin automotive refinish coatings brands in Turkey. Through this collaboration, BASF Coatings aims to enhance operational efficiency and deliver consistent, high-quality services that meet OEM standards across Turkey. As part of the agreement, Bakırcı Boya ve Yüzey Çözümleri A.Ş., a subsidiary of Bakırcı Group, will oversee the distribution of BASF’s leading refinish brands in the Turkish market.

This partnership brings together BASF’s global expertise in innovation, sustainability, and product excellence with Bakırcı Group’s extensive local experience, customer network, and service infrastructure, creating new value and driving progress beyond paint in the Turkish market. BASF Coatings’ premium brand Glasurit is globally recognized for its superior color accuracy and reliable performance. The collaboration will strengthen and enhance the supply of comprehensive automotive refinish services in Turkey, including technical support, training, digital solutions, and business development programs.

“Turkey is a strategic market for us, and we are excited to partner with Bakırcı Group to strengthen our presence and deliver added value to our customers,” said Marco Hoepker, Regional Director Middle East, Turkey & Central Asia, BASF Coatings. “This cooperation will help us reach more bodyshops and businesses, offering them innovative solutions and sustainable support.”

“We are very pleased to join forces with a global player like BASF,” said Cihat Bakırcı, Chairman of the Board, Bakırcı Group. “This partnership will elevate our vision of offering competitive, OEM-standard sustainable services in the coatings industry. We are planning a long-term collaboration that will bring value to our partners in areas such as training, technical support, digitalization, and business development.”