Celebrating 100 colorful years.

History
Background
A Legacy of Color and Innovation
In the golden twenties the demand for colorful paints rose and the development of sprayable nitrocellulose paints heralded in a new era. The new shift in technology called for new individual symbol for Glasurit. As the most colorful parrot with its primary color plumage, the scarlet macaw was chosen. Today, that drive for innovation is just as strong and Glasurit continues to lead the industry with unparalleled paint solutions and efficient processes.
And that mark of quality is still as prominent – the scarlet macaw.
137 years of Glasurit, 100 years of Scarlet Macaw
Although Glasurit has been setting the standard in automotive refinishing for 137 years, it was just 100 years ago that our colorful friend, the Scarlet Macaw, officially joined the brand. This vibrant bird represents all the qualities Glasurit is known for: boldness, brilliance, and excellence.

Celebrating 100 Years of Scarlet Macaw Brilliance
One hundred years ago, Glasurit was transformed forever with the arrival of our iconic
Scarlet Macaw!

Products
A Century of Innovation – Premium Products for a Sustainable Future
For 137 years, Glasurit has been setting new standards in quality, innovation, and sustainability. As we celebrate 100 years of our brand ambassador, the Scarlet Macaw, we continue to push the boundaries of automotive refinishing with industry-leading solutions.
The 100 Line basecoats offer unmatched speed, precision, and sustainability, while the A-C-24 clear coat enhances efficiency and eco-conscious performance. Together, they empower body shops with faster processes, lower emissions, and superior results—ensuring you stay ahead in a rapidly evolving industry.

Celebrate with us!
A century of innovation, color, and quality – and we’re just getting started! Be part of the next chapter.
*Compared to a standard basecoat line in the market.
** Per kilogram per product. Based on A-C-24. Carbon footprint data is based on assumptions and approximations valid at the time of data collection. For more information, please visit: ecobalance.glasurit.com