Celebrating 100 colorful years.
History
1888
The beginning
It all started 137 years ago when Glasurit was founded.
1925
A legend was born
The scarlet macaw becomes our protected trademark.
1955
The brand grows into a new age.
After World War II, paint demand rises rapidly. Glasurit gains a strong reputation, especially in the automotive industry, including internationally.
1965
The Glasurit brand is acquired by BASF.
Acquisition of Glasurit-Werke Max Winkelmann AG by BASF Aktiengesellschaft in Ludwigshafen.
1992
90 Line is launched globally.
Glasurit puts one of the first waterborne basecoat systems on the market. The 1992 automechanika fair heralds the premiere of the most successful water-based refinishing system on the German and European market.
2000
RATIO Concept Plus is launched.
In 2000, Glasurit RATIO Concept Plus debuts at Automechanika, boosting efficiency and workflows in bodyshops.
2020
Glasurit 100 Line is launched globally.
Glasurit launches 100 Line, the first basecoat with VOC under 250 g/l – 40% below the EU limit – setting new eco and quality standards.
2021
Refinity launches
Refinity launches to digitize the refinish industry.
2025
We are celebrating 100 colorful years
One hundred years ago, Glasurit was transformed forever with the arrival of our iconic Scarlet Macaw! Its vibrant colors have brightened our logo and products ever since, symbolizing our commitment to quality and color brilliance.
Background
A Legacy of Color and Innovation
In the golden twenties the demand for colorful paints rose and the development of sprayable nitrocellulose paints heralded in a new era. The new shift in technology called for new individual symbol for Glasurit. As the most colorful parrot with its primary color plumage, the scarlet macaw was chosen. Today, that drive for innovation is just as strong and Glasurit continues to lead the industry with unparalleled paint solutions and efficient processes.
And that mark of quality is still as prominent – the scarlet macaw.
137 years of Glasurit, 100 years of Scarlet Macaw
Although Glasurit has been setting the standard in automotive refinishing for 137 years, it was just 100 years ago that our colorful friend, the Scarlet Macaw, officially joined the brand. This vibrant bird represents all the qualities Glasurit is known for: boldness, brilliance, and excellence.
The Scarlet Macaw's story
In the twenties demand for colorful paints rose.
This called for a new face for the brand.
1. Color
The scarlet macaw is the largest and most colorful type of parrot.
2. Variety
Also, its feathers are red, yellow and blue, the primary colors used to mix any color.
3. Perfect match
The macaw perfectly reflects the diversity and quality of Glasurit paints.
4. Premium
Today, Glasurit stands for premium paint lines, productivity and sustainability.
Here’s to the next 100 years!
Who knows what the next 100 years holds.
But you can be sure the macaw will be right there with us.
Celebrating 100 Years of Scarlet Macaw Brilliance
One hundred years ago, Glasurit was transformed forever with the arrival of our iconic
Scarlet Macaw!
Products
A Century of Innovation – Premium Products for a Sustainable Future
For 137 years, Glasurit has been setting new standards in quality, innovation, and sustainability. As we celebrate 100 years of our brand ambassador, the Scarlet Macaw, we continue to push the boundaries of automotive refinishing with industry-leading solutions.
The 100 Line basecoats offer unmatched speed, precision, and sustainability, while the A-C-24 clear coat enhances efficiency and eco-conscious performance. Together, they empower body shops with faster processes, lower emissions, and superior results—ensuring you stay ahead in a rapidly evolving industry.
100 Line – Rise above them all.
Fly higher with the industry’s fastest process – up to 40% shorter*. Achieve 100% color accuracy with the most comprehensive database. Stay ahead on sustainability with VOC levels 40% below the legal limit. More speed, more precision, more responsibility. Soar above with 100 Line.
A-C-24 – Faster, Greener, More Profitable
Repair cars in half the usual time with our fast-drying clear coat. Ccycled® technology reduces CO₂ emissions by up to 40%**, while the 40°C process speeds up throughput and lowers energy costs.
„Rudi, thank you for being a model of innovation, sustainability for a hundred years and for making the Glasurit brand recognizable in the automotive - refinish industry. Happy birthday!"
Anna Denert-Leszcz - Marketing Manager Poland
„Happy birthday, Rudi! Your passion for color inspires us every day."
Ben van der Linden - Key Account Manager Commercial Vehicles
„Rudi, spread your wings, continue to be colorful, modern and lead us to be No. 1 in the industry of the greenest refinish products!"
Sara Pijanowska - Marketing Communication Specialist Poland
„Happy birthday, Rudi! Let the power of colors spread all over the world, let everyone celebrate your 100th birthday!"
Bartosz Morawski - Key Account Representative Glasurit Poland
„My soul is painted like the wings of ... Rudi!
My passion was born many years ago and continues to grow over the years.
We can fly, my friend! The show must go on!
Thank you, Rudi, and happy birthday."
Loris Villa - Sales Manager Glasurit Italia
„Happy 100th Birthday, Rudi! For a century, you've been the vibrant heart of Glasurit, bringing color, energy, and passion to the world of automotive coating. May your colors continue to shine as brilliantly as ever for the next 100 year. Cheers to our Rudi!"
Anna Didenko - Junior Marketing Specialist Poland
„Rudi, on your joyful day, I wish you 1000 years of prosperity. May your life continue to flow in all wonderful colors, may your innovation and professionalism never pass you by! Happy birthday!"
Marcin Walczak - Sales Manager Passenger Cars Poland
„Happy birthday, Rudi! You are number one in the refinish products industry! Let the power of color flood the whole world!"
Tomasz Palkowski - Technical Manager Poland
Celebrate with us!
A century of innovation, color, and quality – and we’re just getting started! Be part of the next chapter.
*Compared to a standard basecoat line in the market.
** Per kilogram per product. Based on A-C-24. Carbon footprint data is based on assumptions and approximations valid at the time of data collection. For more information, please visit: ecobalance.glasurit.com