Celebrating 100 colorful years.

Join our celebration!

In 1925, the Scarlet Macaw became the new face of the Glasurit brand.

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History

1888

The beginning

It all started 137 years ago when Glasurit was founded.
Winkelmann

1925

A legend was born

The scarlet macaw becomes our protected trademark.
1925

1955

The brand grows into a new age.

After World War II, paint demand rises rapidly. Glasurit gains a strong reputation, especially in the automotive industry, including internationally.
1955

1965

The Glasurit brand is acquired by BASF.

Acquisition of Glasurit-Werke Max Winkelmann AG by BASF Aktiengesellschaft in Ludwigshafen.
1965

1992

90 Line is launched globally.

Glasurit puts one of the first waterborne basecoat systems on the market. The 1992 automechanika fair heralds the premiere of the most successful water-based refinishing system on the German and European market.
1992

2000

RATIO Concept Plus is launched.

In 2000, Glasurit RATIO Concept Plus debuts at Automechanika, boosting efficiency and workflows in bodyshops.
2000

2020

Glasurit 100 Line is launched globally.

Glasurit launches 100 Line, the first basecoat with VOC under 250 g/l – 40% below the EU limit – setting new eco and quality standards.
2020

2021

Refinity launches

Refinity launches to digitize the refinish industry.
2021

2025

We are celebrating 100 colorful years

One hundred years ago, Glasurit was transformed forever with the arrival of our iconic Scarlet Macaw! Its vibrant colors have brightened our logo and products ever since, symbolizing our commitment to quality and color brilliance.
2025 Celebrating

Background

A Legacy of Color and Innovation

In the golden twenties the demand for colorful paints rose and the development of sprayable nitrocellulose paints heralded in a new era. The new shift in technology called for new individual symbol for Glasurit. As the most colorful parrot with its primary color plumage, the scarlet macaw was chosen. Today, that drive for innovation is just as strong and Glasurit continues to lead the industry with unparalleled paint solutions and efficient processes. And that mark of quality is still as prominent – the scarlet macaw.

137 years of Glasurit, 100 years of Scarlet Macaw

Although Glasurit has been setting the standard in automotive refinishing for 137 years, it was just 100 years ago that our colorful friend, the Scarlet Macaw, officially joined the brand. This vibrant bird represents all the qualities Glasurit is known for: boldness, brilliance, and excellence.
Dates

Celebrating 100 Years of Scarlet Macaw Brilliance

One hundred years ago, Glasurit was transformed forever with the arrival of our iconic Scarlet Macaw!
Glasurit 100 Years Macaw thumbnail

Products

A Century of Innovation – Premium Products for a Sustainable Future

For 137 years, Glasurit has been setting new standards in quality, innovation, and sustainability. As we celebrate 100 years of our brand ambassador, the Scarlet Macaw, we continue to push the boundaries of automotive refinishing with industry-leading solutions. The 100 Line basecoats offer unmatched speed, precision, and sustainability, while the A-C-24 clear coat enhances efficiency and eco-conscious performance. Together, they empower body shops with faster processes, lower emissions, and superior results—ensuring you stay ahead in a rapidly evolving industry.
100 Line

100 Line – Rise above them all.

Fly higher with the industry’s fastest process – up to 40% shorter*. Achieve 100% color accuracy with the most comprehensive database. Stay ahead on sustainability with VOC levels 40% below the legal limit. More speed, more precision, more responsibility. Soar above with 100 Line.

A-C-24

A-C-24 – Faster, Greener, More Profitable

Repair cars in half the usual time with our fast-drying clear coat. Ccycled® technology reduces CO₂ emissions by up to 40%**, while the 40°C process speeds up throughput and lowers energy costs.

Anna
„Rudi, thank you for being a model of innovation, sustainability for a hundred years and for making the Glasurit brand recognizable in the automotive - refinish industry. Happy birthday!"
Anna Denert-Leszcz - Marketing Manager Poland
Ben
„Happy birthday, Rudi! Your passion for color inspires us every day."
Ben van der Linden - Key Account Manager Commercial Vehicles
Sara
„Rudi, spread your wings, continue to be colorful, modern and lead us to be No. 1 in the industry of the greenest refinish products!"
Sara Pijanowska - Marketing Communication Specialist Poland
Bartosz
„Happy birthday, Rudi! Let the power of colors spread all over the world, let everyone celebrate your 100th birthday!"
Bartosz Morawski - Key Account Representative Glasurit Poland
Loris Villa
„My soul is painted like the wings of ... Rudi! My passion was born many years ago and continues to grow over the years. We can fly, my friend! The show must go on! Thank you, Rudi, and happy birthday."
Loris Villa - Sales Manager Glasurit Italia
Anna Didenko
„Happy 100th Birthday, Rudi! For a century, you've been the vibrant heart of Glasurit, bringing color, energy, and passion to the world of automotive coating. May your colors continue to shine as brilliantly as ever for the next 100 year. Cheers to our Rudi!"
Anna Didenko - Junior Marketing Specialist Poland
Marcin
„Rudi, on your joyful day, I wish you 1000 years of prosperity. May your life continue to flow in all wonderful colors, may your innovation and professionalism never pass you by! Happy birthday!"
Marcin Walczak - Sales Manager Passenger Cars Poland
Tomasz Palkowski
„Happy birthday, Rudi! You are number one in the refinish products industry! Let the power of color flood the whole world!"
Tomasz Palkowski - Technical Manager Poland
Glasurit_100_Years_Macaw_Ara

Celebrate with us!

A century of innovation, color, and quality – and we’re just getting started! Be part of the next chapter.

*Compared to a standard basecoat line in the market.

** Per kilogram per product. Based on A-C-24. Carbon footprint data is based on assumptions and approximations valid at the time of data collection. For more information, please visit: ecobalance.glasurit.com

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