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Glasurit® and ENOCH Renew Strategic Partnership

Glasurit, a brand of BASF Coatings, and ENOCH celebrated the renewal of their strategic partnership with a signing ceremony at BASF’s Shanghai Pudong site. Under the theme “Building on the Past for a Winning Future,” the companies signed a new five-year cooperation agreement, marking a significant milestone in their long-standing collaboration.
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2025-07-22

Glasurit, to ENOCH’s growing network of automotive repair shops across China. Over the past six years, ENOCH has grown from fewer than 100 locations to over 600. The partnership has evolved from a paint supply agreement into a comprehensive collaboration that includes digitalized body shop tools and solutions.

Susann Kluge, Vice President, Automotive Refinish Coatings Asia Pacific at BASF, commented:
"Our strong partnership reflects our mutual growth and sets a benchmark for high-quality development in the industry. We are committed to creating more efficient and precise solutions to shape a brighter future together."

Zhuang Weizhen, CEO of Hangzhou Enoch Automobile Technology Co., Ltd., added:
"Looking back on our journey with BASF, built on trust and collaboration, we have achieved remarkable results. Let us jointly drive intelligent transformation in the automotive refinish business and create a more valuable future for our industry."

Looking ahead, both companies aim to deepen communication, leverage their complementary strengths, foster innovation, and explore broader market opportunities. The renewed partnership is expected to deliver outstanding results and open a new chapter of cooperation and shared success.

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