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North Shore BMW Body Shop: An Innovative Leader with Glasurit 100 Line

  • Staying ahead of the technology curve by embracing Glasurit® 100 Line technology

  • Delivering eco-effectiveness, process efficiency and high quality finish

  • The new basecoat line exceeds expectations

North Shore BMW Body Shop, located in Artarmon, New South Wales continues to lead the market by adopting the latest technology in the automotive repair market -- BASF’s new waterborne basecoat system Glasurit 100 Line.

Glenn O’Donnell, General Manager Body Shop, at North Shore BMW, has been a loyal BASF customer for three decades and it is the long-time relationship that he has with approved Glasurit distributor, Sydney Automotive Paints & Equipment and BASF, solidified his decision to install BASF’s latest refinish technology.

“I have been a Glasurit man for a long time and I really like the people that I deal with,” said Glenn. “They put all their cards on the table and said ‘we really want to move forward with you and this is what we want to do’. They are good to deal with.”

Being a manufacturer-owned business, North Shore BMW Body Shop - part of Grand Motors Group, one of the largest privately owned motor vehicle dealership groups, - is no stranger to accessing quality training for new and rapidly advancing technology and ensuring its staff are well prepared and highly skilled to carry out the quality repair work each day. This is particularly true with the growing number of electric vehicles that are entering the Australian market.

“Staying abreast with new technology is what we aim to do and we are really well poised to do that,” said Glenn, “Panel beaters are highly skilled people and we are about to find out how highly skilled they are: they have to do so many tasks now and we need to attract curious, clever, and innovative people to our trade.”

With the support of BASF and Sydney Automotive Paint & Equipment, Glenn’s head painter, Lindsey Jones attended the training at the Glasurit Refinish Competence Centre by BASF National Head Trainer, James Green.

Soon after Lindsey successfully completed training on Glasurit 100 Line products and processes, Glenn committed to installing the new system and his team of expert technicians have been refinishing vehicles with this waterborne technology since January 2021.

“It was refreshing to put 100 Line in, and it has been everything they said and more.” added Glenn. “I am lucky that we sent a young painter that I have known a long time to training and he has really embraced the new technology and become efficient at painting it. This product [100 Line] presents a really good finish and that’s what our customer expects.”

Australia was one of the first markets in the world to introduce 100 Line in September 2020 as the appetite for the latest technology from customers like North Shore BMW Body Shop is strong. Collaborating with the customers, distributors and suppliers is crucial to ensure mutual success. The ability to deliver on the promises is always of the utmost importance to ensure customer satisfaction.