Glasurit paints make the Brazilian national football team’s coach gleam with a multicoloured glossy finish.
On the occasion of the FIFA World Cup, this summer Glasurit provides the Brazilian football professionals with a very special surprise: the coach that carries the Brazilian national team during their preparations for the World Cup sports glossy Glasurit paints.
Bicycle kicks, step-overs, back-heeled shots – Brazilian footballers are renowned for the way they enjoy the game. Frequently they reduce their adversaries to the status of slalom posts – Samba do Brasil. Making sure that the ball artistes from the Sugar Loaf Mountain are also appropriately transported – that’s now Glasurit’s job. In collaboration with Irizar, the Spanish bus manufacturer that has been one of the paint brand’s customers for twelve years now, Glasurit has developed special colours for the Seleção’s characteristic green-yellow vehicle. Alongside the basic white colour, Glasurit drew on two special yellows and greens and a blue tint. Thus, Glasurit’s paint experts ensured the unique gloss of the coach, which matches the South Americans’ joie de vivre.
The link between Glasurit and Brazilian soccer has had a successful existence. As early as 2009 Glasurit teamed up with Irizar to develop coach finishes for renowned Brazilian football teams.
“We are very proud of the fact that our work here in Brazil has been able to make a contribution to the national passion for football. Moreover, it’s essential to establish a strong partnership with such an important business partner as Irizar”, says Marizeth Pádua de Carvalho, sales and marketing manager for automotive and industrial paints in South America.