News

Unprecedented quality, process speed and low energy consumption

Glasurit®, the premium refinish paint brand of BASF, introduces the new Eco-Balance Air-Drying direct-to-metal primer filler A-U-63. The new primer filler offers outstanding sprayability, with excellent sanding properties and corrosion resistance. This low-energy industry-leading solution creates a highly sustainable process, making it the first of its kind.
Glasurit Air Drying

25/10/2023

Industry-leading in every sense: The new Eco Balance Air-Drying DTM primer filler

AraClass Undercoats. Sustainability runs in the family. The Eco Balance Air-Drying DTM primer is part of the revolutionary range of AraClass undercoats, one of the most sustainable undercoat ranges available. It creates better performance through technical and efficiency improvements, as well as eco-effectiveness. These enhanced performance capabilities will have a significant effect on body shops looking to excel, and lead in innovation and sustainability with Glasurit. In addition to its eco-friendliness, the new Air-Drying DTM primer filler enables body shops to maximise efficiency in operations whilst reducing energy consumption. Due to the direct-to-metal application, body shops can shorten process times by up to 17%*. As a result of Glasurit’s air-drying technology, no energy is needed to cure the primer, customers can therefore save up to 75%** of the total energy consumption. What this means, is that bodyshops can get cars back on the road faster, and save money on labour costs. “Particularly nowadays, saving time and energy is extremely crucial especially with rising energy costs. These two solutions combined in one product will continue to support all our customers in navigating the challenging business environment that the industry currently faces”, said Sally Jones, Head of Sales & Marketing, BASF Australia & New Zealand, Coatings. Since 1888, Glasurit has stood for perfect quality, social and ecological responsibility, and has been committed to the reduction of CO2 emissions for several years. Eco Balance products help save fossil raw materials and are certified for significant reduction in CO2. The Eco Balance certified Air-Drying DTM primer filler is a win-win, as it meets the highest requirements of modern body shops. “We are proud to consistently support our customers’ plans to become more eco-effective by offering products with faster processes, low energy consumption and overall, a highly sustainable process. We are taking this step together”, said Sally. The launch of the new Eco Balance Air-Drying direct-to-metal primer filler is a gamer-changer for the body shop industry. The perfect solution for body shops that are looking to save time and money, while reducing their impact on the environment. *compared to the standard sanding filler process ** compared to the standard sanding filler process



AAraClass Undercoats. Sustainability runs in the family. 

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